Expressing Identity and Shaping Image: The Relationship between Corporate Mission and Corporate Sponsorship
نویسندگان
چکیده
منابع مشابه
Expressing Identity and Shaping Image: The Relationship Between Corporate Mission and Corporate Sponsorship
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ژورنال
عنوان ژورنال: Journal of Sport Management
سال: 2009
ISSN: 0888-4773,1543-270X
DOI: 10.1123/jsm.23.1.65